Responsive Website Design is when we design a website that provides an optimal viewing experience, easy to read and navigate.
When creating a Responsive Website we ensure the website’s layout, images, text, and other elements re-adjust themselves on all devices. This eliminates the need to spend money on creating a “mobile version” and “desktop version” of your website.
Now that you understand what Responsive Website Design is, we will show you the advantages.
Responsive Websites are fluid, meaning the images and content adapt freely across screen resolutions on all devices. When a potential customer views your website it will automatically adapt the content and layout to suit the device.
Content is key, it’s the user experience that works well allowing the user to view the content on any device. Responsive web design is about providing the same user experience, if viewing on a desktop, smartphone or tablet. Responsive web design accommodates the busy professional during the day or the mother taking the kids to school on a bus in the morning. No re-sizing or zooming is necessary for anyone viewing your website on any device.
Having the freedom to edit just one website rather than the “mobile website” & the “desktop website” is very cost effective, saving you time and money. Sites designed solely for mobile device traffic don’t offer the navigational techniques found in traditional websites, and they require the user to maintain two separate website address for. This is an inconvenience for people and chance are they will drop off your website and check out the competitions website. Responsive web design also enhances your SEO efforts by having all your visitors directed to a single site no matter what they prefer to use.
It’s becoming industry standard to have a responsive website, so stay ahead of the competition or get one step closer by using a responsive
Google does say that responsive website design is recommended for mobile configuration, and even goes as far as saying they refer to responsive web design as the industries best practice. This is because responsive websites have one address, regardless of device, it makes it easier for Google to crawl, index, and organize content.
There has been a debate in the Search Engine Optimisation industry about responsive websites and SEO. Some people think it is good, while others do not believe it is the best solution for all businesses , but Google is saying that a responsive website design is the recommended configuration for creating smartphone optimised websites.
This is our opinion
You publish content only once so there is no risk of duplicate content issue.
The SEO work you are doing for your desktop version is ‘automatically’ applicable for the mobile version.
You are offering mobile users an optimised version so are more likely to rank higher on mobile search results.